This article explores the importance of diffusion and adoption theories in innovation management, using Everett M. Rogers' work as a major source. It highlights the value of understanding theories for successful innovation and adoption.
Innovators need more than strategic planning and creative risk-taking, they also need strong communication skills to involve crowdsourcing and connect fragmented ideas.
Open innovation challenges can bring benefits beyond innovation opportunities, such as digital transformation and learning by doing. It is crucial to define objectives and have a dream team to ensure success.
