Engaging Customers and Employees in the Innovation Process

Companies and brands face continuous risks of being disrupted by startups that create new business models, services or products which can completely slash industries and pulverize the competition. To reduce these risks, companies must engage customers and employees in the innovation process. This includes listening to customer feedback and engaging with them in a meaningful way, adapting to the new speed of business by responding quickly and making precise business decisions, creating alignment by removing silos and co-creating with your customers. These steps lead to a proactive approach to managing your innovation process and one that is more strategically aligned with the companies imperatives.