Four Types of Innovation – part 1

Four Types of Innovation – part 1

Innovation comes in various forms and sizes, with four distinct levels: Transformational, Category, Marketplace, and Operational. This article focuses on Transformational Innovation, which is a rare and powerful breakthrough that changes society and impacts the way we live. It is disruptive, revolutionary in scope, and sustainable in dimension. Examples include the automobile, the light bulb, and the internet. Although Transformational Innovation carries the greatest risk and is not suitable for large corporate environments, it provides immense benefits to our culture.

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More Innovation Resources:

Design Thinking & Workshops in VR (Virtual Reality)

Design Thinking & Workshops in VR (Virtual Reality)

Learn how virtual reality (VR) can be used in design thinking, what limitations it has, and how to create a successful VR workshop using the Zoe Immersive app.

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Communications & Innovation: Two Sides of the Same Coin

Communications & Innovation: Two Sides of the Same Coin

To make innovation a true competitive advantage, companies need to encourage cross-functional collaboration, especially between communications and innovation departments.

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Innovation and the concept of Flow

Innovation and the concept of Flow

Innovation success comes from achieving a state of flow, where challenge and skill are equally balanced. Teams need the right people and skill development to achieve this.

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