Creative destruction is the process where new innovations disrupt and replace outdated industries or products, fueling economic progress.
Disruptive Innovation changes the way that an industry or a market operates - typically by introducing simplicity, convenience, accessibility, and affordability where previously none existed.
Strategy Innovation is the combination of strategic management with cutting edge business model thinking to generate and deliver impactful and resonant ideas; either within an organization or its ecosystem.
An initiative is a strategic action to drive change and achieve business goals.
Alchemy: HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--’one of the leading minds in the world of branding’ (NPR)--explores the art and science of conjuring irresistible products and ideas.