To succeed in emerging markets, companies must challenge assumptions and prioritize customer insights. McKinsey Quarterly shows how to develop winning products for these regions with three key insights.
Innovation is no longer exclusive to start-ups as rapid change becomes the norm. However, many companies struggle to foster a culture of innovation organization-wide.
Successful innovation isn't about dreaming up science fiction, it's about predicting what will be normal tomorrow. Small, incremental ideas can be just as effective as breakthrough solutions.
