Mike Brown, vice president of Yellow Transportation, has been wearing orange socks to work every day since presenting the company's first strategic market plan in 1997.
The article discusses when it's best to use an internal crowd versus an external crowd for ideation challenges, including which types of challenges each group works best for and potential issues to watch out for.
Strategic thinking frameworks are better than answering with case studies. They allow people to quickly develop answers even in areas where they lack experience.
