Get the Hell OUT: Sound Advice to Foster Innovation

Get the Hell OUT: Sound Advice to Foster Innovation

Experts in innovation at the Prepared Foods New Products Conference shared insights on how to foster new ideas. The advice included getting out of your office and your comfort zone to create a culture of collaboration conducive to creativity. The Mars company renovated its office to create an environment that encourages brainstorming, and encourages businesses to leverage team members as their greatest assets. Innovating beyond R&D is also recommended, exploring possibilities in Finance and Delivery Channels. Chris Cornyn took a different approach, sending his client on a scavenger hunt to capture and share new ideas. The conference also included a grand tasting showcase/focus group, allowing companies to hear feedback directly from consumers on new products or prototypes.

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