How Campbell Soup Company Brings the Best Ideas Forward

Jeff George, VP of Americas R&D at Campbell Soup Company, shares how his team utilizes crowdsourced innovation to surface the best ideas from their employee-base. Involving employees in the innovation process not only identifies new ideas for top business challenges but also fosters a culture of inclusion, improving employee engagement. Opening up the process to the whole company through crowdsourcing increases the volume and diversity of ideas which are proven to drive better business results. Igniting passion in employees by engaging them in the company vision and strategy, rewarding and recognizing their efforts, and empowering them to participate regardless of location, role, etc. are key to success in crowdsourced innovation.