How do Users Influence Innovation?

How do Users Influence Innovation?

Lead users can significantly improve the performance of a new product and play a stronger role in creating new uses for it. Early adopters provide a critical mass of users, enabling a product to stand a higher chance of success, and can influence the early majority users to adopt the product. Brand advocates can spread positive comments and increase the long-term success of innovation, but negative comments can have an even stronger impact. It is essential for innovators to engage with users at various levels to understand what they are doing with their current products, to recruit them to the product as soon as possible after launch, and to encourage them to spread positive comments widely.

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More Innovation Resources:

3 ways to validate your healthcare innovations

3 ways to validate your healthcare innovations

Validation is a way to confirm assumptions regarding the success of healthcare innovation. There are three main barriers: solving user problems, designing B2B experiments, and managing compliance and regulatory involvement.

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Effective innovation sprints: The basics of becoming an innovation sprint master

Effective innovation sprints: The basics of becoming an innovation sprint master

Innovation sprints are timed intervals to create and test ideas for development. An innovation sprint master is an expert in organizing and facilitating sprints. Here are some tips to become an effective innovation sprint master.

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A Compelling Value Proposition: The Missing Tool in Your Lean Startup Kit

A Compelling Value Proposition: The Missing Tool in Your Lean Startup Kit

Lean Startup practices can help corporations innovate and grow, but applying the Build-Measure-Learn principles can be challenging. Innovators should focus on a Compelling Value Proposition (CVP) to get management buy-in and answer questions about feasibility, competitiveness, and profitability.

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