How to Capture Your Strategy in a Single Sentence

How to Capture Your Strategy in a Single Sentence

Strategy often gets lost in a medley of purpose, vision, and mission-like responses. However, stating your strategy in a single sentence can give it real power and clarity. The sentence should include your winning aspiration, where to play, and how to win. This prompts the questions of capabilities and systems needed to produce the win you aspire to in the space you’ve chosen. Share the sentence with those in your charge for buy-in and to clarify the win.

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More Innovation Resources:

Collaboration Overload: When the Outcome of Your Innovation Effort is Less Than the Sum of its Parts

Collaboration Overload: When the Outcome of Your Innovation Effort is Less Than the Sum of its Parts

Excessive collaboration harms organizational performance, slows decision-making, and hurts ROI. Rob Cross and Peter Gray propose solutions to improve the life of employees and reduce collaboration overload.

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Tweeting and UNLearning

Tweeting and UNLearning

A group live-tweeted the Business Marketing Association conference and shared takeaways from notable speakers, including David Meerman Scott and Andy Sernovitz.

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Innovation is the Most Potent Form of Leadership Development

Innovation is the Most Potent Form of Leadership Development

Innovation is crucial for organizational success and leadership development. Training a core team of innovators has many benefits and is essential for effective innovation management.

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