How to get better ideas

Generating high-quality ideas is a key challenge in innovation management. To maximize the return on investment, it is essential to have a diligent approach to campaign facilitation. This involves clear communication, engagement strategies, and collaboration among users. Rewarding idea submissions can help motivate participants, but it is also important to encourage engagement and collaboration through commenting and constructive criticism. To improve the quality of ideas, it is recommended to repeat the campaign problem definition on the idea form itself and clearly state the criteria for idea selection. Additionally, mixing the audience for campaigns and using team ideas can increase diversity and improve the quality of ideas.