Innovation Excellence is curating 100+ innovation stories this year and giving them away for free with the hope of having a big impact in the world.
Honda’s innovative culture is demonstrated in their documentary films “Failure: The Secret to Success” and “Kick out the Ladder,” which highlight the importance of accepting failure and setting extreme stretch goals to encourage creative thinking.
Measuring event ROI should consider Return On Innovation. Brands should evaluate the impact of their innovative strategies on audience engagement, memorability and brand perception.
