Creating a digital transformation strategy can be complex but is necessary for success. This article provides a step-by-step guide for creating a strategy that aligns with business goals and ensures progress.
The future belongs to those who can create and translate new insights and ideas into concepts that AI or machines can create and package as products or services. Creativity, exploration and divergent thinking are key to success in the third wave of human value creation.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
