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Innovation Methods: What Type of Lean Startup Experiment Should I Run?

Innovation Methods: What Type of Lean Startup Experiment Should I Run. What type of experiment should you run for innovation methods? And when? Qualitative vs. Quantitative. Generative vs. Evaluative. You can build a house or yo-yo. It's not a question of better. A hammer is not inherently better than a screwdriver. A hammer is better than a screwdriver for hammering in nails. When to Listen When to Measure. Laura Klein's post when to listen and when to measure is a must-read for anyone trying to figure out how to use lean startup experiments. The Real Startup Book is free to download and will help you stay on top of the latest developments in lean startup research and development.