La Mobilière: Shaping the Future With Trend Monitoring

Maren Kottler, Head of Innovation Management at La Mobilière, shares her insights on corporate foresight strategy in the form of trend monitoring. She discusses her role and how her team works to shape a better future for La Mobilière. Maren emphasizes the need for an independent ecosystem of creative, agile minds to scan the environment for innovative business models. By using Design Thinking, the team can stay up to date with emerging trends and technologies. Furthermore, Maren explains how the trend monitoring process has changed, with the introduction of ITONICS Trend Radar. The visual platform helps in evaluating trends and determining which ones are worth pursuing. The final step involves identifying potential scenarios and forming a mission statement that will guide the company's future.