Language and Innovation

Innovation and language are intricately connected. To improve innovation effectiveness, it's crucial to improve your use of language. Structured innovation methods, such as S.I.T. or Geneplore, can help generate pre-inventive forms, which are then matched to objective facts to yield an idea. The next step is to associate the idea with words or symbols, and then search for the value it creates. The final step is to test and demonstrate the idea to the target audience. The right use of language is crucial at every step of the innovation process.