To understand Tesla’s strategy, one must first separate its two primary pillars: headlinegrabbing moves like launching the Cybertruck or the Roadster 2.0 which the company claims will accelerate faster than any production car ever made and the big bets it is making on its core vehicles, the models S, X, 3, and Y. Regardless of your views of Tesla’s future success, the company has developed a fascinating multipronged strategy for fundamentally changing an industry. The core strategy has unique elements at each level of the ecosystem: overturning the core product architecture, positioning themselves in key bottleneck components, and resolving systemlevel limitations that slow the adoption of the technology.