L’Oréal Brandstorm hackathon themed ‘Disrupt Beauty 2030’ to make lasting impact - Agorize

L’Oréal Brandstorm hackathon themed ‘Disrupt Beauty 2030’ to make lasting impact - Agorize

L'Oreal's global innovation program, Brandstorm, launches on November 28, 2022, inviting young entrepreneurs and students to submit their best ideas for disrupting the beauty industry in 2030. A 20-week e-learning program supports participants' journey, empowering them to create an impact that will be felt in the future. Through innovation programs such as Brandstorm, L'Oreal gains essential insights into what their core audience is interested in and their expectations of the brand, all while attracting and engaging a diverse pool of talent for the future. With over 600,000 participants in Brandstorm since its inception in 1992, L'Oreal has leveraged collective intelligence to become one of the most attractive employers out there.