Managing ideas at scale

Managing ideas at scale
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Jakob Storjohann

Managing ideas at scale

A successful ideation platform should effectively link ‘producers’ and ‘consumers’ of ideas — both inside and outside the company (e.g., in an open innovation scenario). Everyone should be able to readily contribute their ideas at any time, while ‘innovation consumers’ (those who might benefit from ideas in the company, e.g., product managers) should easily find ideas that match their context. A good ideation platform can route each idea according to its context and inform the appropriate ‘innovation consumers’. Why is an ideation platform good? What are the main concepts and features? A set of principles may help businesses adopt the appropriate idea management procedures, either on top of commercial innovation management systems or on their own.
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