New, Innovative Ideas - Strategy Planning with What’s It Like

Looking at how an organization in a different industry would tackle a comparable situation can spark innovative ideas. The Brainzooming strategic thinking exercise, What's It Like, encourages this approach. By selecting a business opportunity or challenge, listing characteristics, and selecting an organization outside of the industry, new, innovative ideas can emerge. For example, by comparing a hospital to The Home Depot, ideas of do-it-yourself surgery and robotics-assisted medical procedures surfaced. This exercise allows for a shift away from industry best practices towards distinctive, innovative ideas for an organization.