Platform Disruption Wave

Haydn Shaughnessy examines how innovation is shifting towards platform disruption, using Samsung's OLED technology transition as an example. Shaughnessy argues that the competitive capability of different innovation cultures, rather than technology, becomes the critical success factor in a global environment where disruption now happens in waves that encompass the breakdown of vertical market structures into horizontal activities. The platform is a new organizational form that favors cultures that prioritize organizational learning and know-how, and with disruptive changes happening in P2P and autonomous organizations, it's now time for enterprises to take a leap to a new way of business.