Strategic Thinking Exercises - Taking Risks with a Live Audience

Transportation Sales & Marketing Association Bootcamp covered a range of strategic thinking exercises on Shoestring Marketing - Doing New with Less by considering new challenges for the marketers. Attendees explored ideas for social media on a limited budget using a range of modifying words that narrowed or broadened the idea generation. One strategic exercise was identifying the five most demanding customers and prospects. The risk in trying something new in front of an audience can yield valuable returns.