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There are few industries remaining that have yet to be disrupted. The Fashion Industry is certainly on its way to joining the list of those being disrupted.
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This article describes how Innovation Giants win today and how previous Innovation Giants have been defeated.
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What type of experiment should you run for innovation methods? And when? Qualitative vs. Quantitative. Generative vs. Evaluative. You can build a house or yo-yo. It's not a question of better.