Creating and sustaining a culture of innovation requires building innovation communities, scaling and commercializing ideas, and leveraging emerging technologies.
Innovation strategies can take cues from NASCAR in terms of having different tracks for different types of innovations, according to a new blog post.
Users play a crucial role in innovation. Lead users are becoming inventors and innovators, while early adopters can provide a critical mass of users. Brand advocates can influence potential users, either face-to-face or virtually.
