The Innovation Engine Podcast: Breakthrough insights from Rowan Gibson – Part 2

Rowan Gibson, author of The Four Lenses of Innovation and co-founder of Innovation Excellence.com, shares his thoughts on innovation in Part 2 of The Innovation Engine podcast. Gibson discusses companies that have challenged orthodoxies, such as Dell, and companies that have harnessed trends, like Nike. He also emphasizes the importance of leveraging resources in new ways to create opportunities for innovation, as seen in Google's wide-ranging business ventures. Gibson encourages companies to develop an elastic view of their business and to constantly search for ways to stretch beyond their current boundaries.