Disruptive innovation is rare among established industry players because they are comfortable with current practices. Incremental innovation is easier and fits within existing frameworks. Companies seeking disruption should consider creating new businesses.
Corporate innovation centers are rising in tech hubs around the world as a way for companies to stay plugged into emerging technologies and to fend off digital disruption.
Executives believe that there is a "land of misfit ideas" where good ideas go to die due to lack of adoption and nurturing. This is due to prioritization, ownership, and fear.
