Validation techniques can be divided into qualitative and quantitative research. Quantitative research provides numerical results, while qualitative research delves into users’ experiences and mindset.
Brainstorming is a crucial step in design thinking. It helps teams generate more ideas and find unique solutions to design problems.
Successful companies often falter due to complacency, politics, competition focus and lack of inspiration. Four lessons from a Google insider can help businesses avoid these pitfalls.