Appealing to the minds and hearts of consumers is not enough for an innovation to succeed. Embodied cognition, or physical interaction between consumers and products/services, also plays a crucial role.
Open innovation has revolutionized the modern market. Though it is not a one-size-fits-all strategy, industries are recognizing the need to employ alternative innovation methods.
Learn how Liebherr successfully implemented a co-creation open innovation program with its customers to create new innovations.
