Too Much Innovation? Can a Company Over-Innovate?

Over-innovation within a company occurs when the innovation process exceeds market demand or available resources. Although more companies tend to under-innovate, over-innovation can cause internal and external issues. Internal issues can stem from weakness in innovation execution to a lack of executive vision. External issues can come from an unprepared market or industry. In this case, it is better to stay low and prepare for market demand than to over-push. It is crucial to link internal and external issues by collaborating with partners and ensuring that they are at the same level of innovation.