What Do Innovators Look Like?

What Do Innovators Look Like?

To successfully implement crowdsourced innovation initiatives, communication and marketing skills are essential. The Information Technology and Innovation Foundation’s report on the Demographics of Innovation in the United States reveals insightful statistics on this subject, ranging from demographics of innovators to their level of education, income, and geographic distribution. Innovators are diverse and dispersed, meaning that communication strategies should be tailored accordingly to effectively reach this group. One key finding notes that increased funding and support for minority groups pursuing STEM degrees can lead to a more diverse and innovative crowd.

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More Innovation Resources:

How Technology is Changing the Promotional Landscape

How Technology is Changing the Promotional Landscape

Learn about the ways technology is changing promotional landscape with Influencer marketing, social media platforms, mixing traditional and digital advertising, and chatbots.

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Rebooting Your Innovation Effort

Tips to reboot your innovation program: conduct a postmortem, identify positives, refresh the team, create a burning platform, propose a pilot program, syndicate, emphasize skill-building, and create lasting support systems.

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The Rumsfeld Quadrant of Innovation

Learn about the four activities that should be part of a search for innovation opportunities and how most organizations underestimate the importance of "sharing" and "mining".

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