What is an Innovation Business Developer?

Innovation management isn't just about ideation and design thinking. Innovation business development skills are essential to the process of transforming an idea into a successful product. An Innovation Business Developer works closely with the core product team to enrich the value proposition with target users and build a network of contacts and resources that can help commercialize and co-build the product. This person acts as a startup business developer, identifying opportunities and attracting support from both internal and external sources. A case in point is I2M, a corporate venturing start-up responsible for commercializing innovations developed by Mann+Hummel research teams. Its focus areas are Clean Air, Clean Water, Life Science, and Energy. I2M embodies innovation business development, operating like a startup with a makers state of mind, and emphasizing simplicity, speed, and effectiveness. It aims to be a ‘0 fix cost‘ company, with teams hitting the nail.