Global Innovation: The cross-border creation of novel solutions addressing worldwide needs and challenges.
Value created by a company for a product or service for a customer and that customer perceives enough value to purchase the product.
Idea Development: An iterative process to refine, test, and enhance an idea's viability, feasibility, and desirability for market success.
Multidisciplinary Teams involve individuals from various parts of the business working together on a single project.
