Good strategic thinking exercises embody conflicting characteristics, such as divergent and convergent thinking, individual and group participation and loud and quiet times.
Engineers and marketers have different perspectives towards innovation. While engineers focus on problem-solving and building things, marketers should identify customers' needs and develop potential ideas.
Innovation in organizations suffers from a disconnect, with senior executives failing to articulate its value and engage employees. An integrated innovation framework can improve cohesion and consistency of innovation purpose.
