Customer feedback is a valuable resource for innovative product development. Companies such as DHL have leveraged customer feedback to create innovative solutions like Parcelcopter, which improved their delivery experience.
Copywriter and creative director Luke Sullivan emphasizes the importance of cultural tensions in generating creative ideas for advertising.
Can creativity be learned? Yes, up to a point. The key to unlocking group creativity is overcoming barriers such as lack of diversity, dominant leaders, and groupthink.
