Innovation choices are like the Matrix choices: take the blue pill and stay in your comfort zone or take the red pill and create something new. Find the people who choose the red pill for your innovation team.
Frugal engineering is the way to construct high-quality, robust, and simple products that are affordable and developed in emerging markets, focusing on the basic needs of customers.
Radical innovation theory and its importance for modern businesses that want to remain competitive by hiring expert innovation managers who constantly add substantial value to the clients' lives.
