Why is Mother Nature the greatest innovator of them all?

Mother Nature has been innovating and transforming for over 4 billion years, producing incredibly unique lifeforms that respond to their own challenges in different environments. The practise of applying lessons from nature to solve modern problems is called biomimicry. Businesses can learn from Mother Nature's natural innovations, to increase productivity, reduce waste, improve communication, and survive amongst competition. Organizations such as The Biomimicry Institute are driving awareness and education on how to learn from the natural world. Examples of how biomimicry has been successfully applied include the egg's efficiency in partial gestation, the mighty mantis shrimp's ability to withstand high-velocity blows, and the humpback whale's flippers reducing drag by around 30% and increasing lift by around 8%.