Zero Moment of Truth - The Google Perspective on a Strategic Customer Engagement Concept

Zero Moment of Truth - The Google Perspective on a Strategic Customer Engagement Concept

Researchers have found a surge in B2B conversions due to the increased prevalence of pre-engagement searches among business decision-makers. Brands need to be visible and legitimately active 24/7 through SEO, SEM and video marketing. Persuasion tactics should focus on messages of productivity, efficiency and sustainability that reflect customer interests and expectations. With the presence of online information and dialogue about brands, companies need to be flexible, anticipate and respond quickly to opportunities and challenges.

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How Valuable is the PMP Certification?

How Valuable is the PMP Certification?

PMP certification is becoming more popular in the project management industry. It requires experience, education, and passing an exam. Benefits include increased salary and better career opportunities.

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7 Takeaways on Strategy, Creativity, and Innovation from 2011 TED

Learnings on innovation, creativity, and strategy from various presentations at TEDxKC.

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The Blueprint to Corporate Innovation Success: A Chat with Silicon Valley’s Mach49

The Blueprint to Corporate Innovation Success: A Chat with Silicon Valley’s Mach49

Large companies have the resources to innovate, but often fear startups. Mach49 has perfected the formula for large corporations to innovate successfully from within.

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