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Collections are a way to save and organize resources. Many people use collections to save inspiration for future use or for inspiration. You can create as many collections as you like.

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About

Description
Especially in markets that are already saturated or where competition is increasing, it is key to identify opportunities for differentiation.

How to use the template
1. Get customer feedback regarding both how satisfied they are with each of your products and services and how important they are to them.

2. Get Customer feedback regarding their needs.

3. Rate the different products and services you offer, according to customer satisfaction (1-10) and importance for the customer (1-10).

4. Plot your products in the opportunity map.

5. Evaluate where customer needs are under- or overserved and define actions to be taken.

If you have various customer segments, consider doing the same exercise for customer segments instead of products and services: which target customers are the most important and which ones are the most satisfied? Which customer segments are under- or overserved?

Reviews

Really Good Innovation

Pros:

Great tool if you have the customer insights. The visualization helps to show directly where you need to take action. This template will help you to offer exactly what your customers are looking for.

Cons:

Requires a lot of effort to find out how much customers like which product and how important the products are to them. It's not a tool for quick fixes.

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