Product Portfolio Management Framework

Product Portfolio Management Framework

The Product Portfolio Management Framework enables an intentional allocation of RD and Marketing investments that realizes a riskreward mix as determined by overall corporate strategy. By diagramming these investments along market and product risk dimensions, the map displays the relative investment in the various types of initiatives. It allows a company to adjust the portfolio according to its product development strategy and risk tolerance.

View

More Innovation Resources:

Innovation project canvas

Innovation project canvas

Turn a good idea into a successful concept. Innovation project canvas can help you archieve that goal.

Idea Validation Card

Idea Validation Card

Use the test card to design experiments to test and validate your business hypotheses in a structured way.

Cross-industry transfer map

Cross-industry transfer map

Transfer cross-industry insights and come up with new ideas for your challenge!