Product Portfolio Management Framework

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The Product Portfolio Management Map enables an intentional allocation of RD and Marketing investments that realizes a riskreward mix as determined by overall corporate strategy.

The Product Portfolio Management Framework enables an intentional allocation of RD and Marketing investments that realizes a riskreward mix as determined by overall corporate strategy. By diagramming these investments along market and product risk dimensions, the map displays the relative investment in the various types of initiatives. It allows a company to adjust the portfolio according to its product development strategy and risk tolerance.
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