End-users are the final consumers who use the product or service in its intended environment.
Quotes are a list of solutions, services or products and prices to fulfill a project plan, this is available in any stage of the Idea-to-Portfolio Process.
Factors are elements or conditions that influence the outcome of processes or the performance of businesses and innovations.
Architectural innovation is the process of changing the way that components of a product or service are configured together to improve outcomes.