The topic, industry or customer segments that the company is working on, is not clearly defined.
Innovation platforms are digital ecosystems that facilitate idea exchange, collaboration, and resource integration for novel solutions.
Erroneous assumptions, problem definitions, and solution hypotheses that are made in innovation and change initiatives.
A customer persona is a detailed fictional character that represents a segmented group of customers, enabling businesses to better understand and tailor their offerings to meet their needs.
Learn about the benefits of Orange's crowdsourcing platform, Imagine, in capturing fresh ideas and building a community of passionate users for innovation.