The dynamic with which something, such as technology, has been changing lately
Innovation agility is the ability to rapidly adapt and evolve business models and products in response to changing market demands.
Agile Innovation: A flexible, iterative approach to developing new products and solutions rapidly while adapting to customer feedback.
Pitfalls - An innovation project is not an easy task and requires a lot of energy, time, and money. On this long path to create/launch a new product or service, several things can go wrong
