The Corporate Startup

The Corporate Startup
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A playbook to turn your business into an innovation engine.

We live in an era in which creativity is necessary. It's undeniable the world is changing around us. Technology and software have transformed business, and continue to transform business in increasingly dramatic ways. Corporate leadership would need to be in a certain kind of denial to ignore how those changes affect their companies. Holding their heads in the sand no longer represents a choice.

The Corporate Startup is a practical guide for established companies seeking to develop and sustain their capacity to innovate. The world around us is rapidly changing. Pressure on existing companies to innovate is now growing. Most firms face a challenge in developing new products

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