Value Proposition Design

Value Proposition Design
2
Be the first one to upvote this innovation resource!

Use the Value Proposition Design to create compelling products and services your customers need and want to buy.

Value Proposition Design helps you tackle the core challenge of every business ― creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.

Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.

As an Amazon Associate we earn from qualifying purchases.
Visit Website

Topics

Reviews

Be the first one to leave a review!

Contributor

Related Books

Loading more...
Join the AI Hackathon and win $500 >>

Your account has been created!

You can vote for the resources!
Help others find the best innovation resources by upvoting.

NO RESOURCES YET
Placeholder

Add your first resource by clicking on any collect button.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Add "Item"
Add Item

Collections are a way to save and organize resources. Many people use collections to save inspiration for future use or for inspiration. You can create as many collections as you like.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Join the RGI Challenge and win $500 >>