Customization: Tailoring products or services to meet individual customer preferences or requirements.
A user journey map, also called customer journey map, is a visualization of a user's interactions with a company.
Idea validation is the process of testing a concept to assess its potential for success and feasibility in the market.
Lead Users get into the market earlier than the rest of us, and they are critical for getting really good products and services.
Traditional customer segmentation is outdated and ineffective. A behavioral-driven approach with archetypes is necessary to capture key learnings and create more accurate segments.
Organize and prioritize your innovation projects in a fun, flexible, and rewarding way through Trello’s boards, lists, and cards.
