A possibility due to a set of circumstances where new products, services, markets, channels and geographies can be explored.
The Value Proposition is the offering to the customer, and the reason they should purchase a product. It is the offering of value that sets a product, service or brand apart from its competitors.
Agile Marketing: A flexible, data-driven approach prioritizing rapid iterations and customer feedback to optimize marketing strategies.
Simplification reduces the number and diversity of products or services, functionalities, features to make it less complex and cheaper.