A company's North Star Metric is its key measure of success and drives strategic decision-making.
Competitive advantage: A unique edge a company has over rivals, allowing it to generate greater sales, margins, and retain more customers.
Diffusion of Innovation is the process by which a new idea, product, or practice spreads within a society or from one society to another.
Gartner is a leading research and advisory company providing actionable insights for tech-related business decisions.
