Blue Ocean Strategy

Blue Ocean Strategy: Creating uncontested markets to make the competition irrelevant by innovating value and tapping new demand.

More Innovation Glossaries

Pain Points

The specific problem that motivates the search for a new solution.

Product Development

Product development is the process of creating a new product that is ready to be launched. It includes research, design, prototyping, testing, and production to bring the product to market.

Theory of Growth

The Theory of Growth suggests that every innovation goes through its own life cycles and stages of growth.

Top Blue Ocean Strategy Resources

Red pill or Blue pill innovation

Innovation choices are like the Matrix choices: take the blue pill and stay in your comfort zone or take the red pill and create something new. Find the people who choose the red pill for your innovation team.

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Blue Ocean Shift

Blue Ocean Shift

Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth.

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Blue Ocean Strategy

Blue Ocean Strategy

Challenge everything you thought you knew about the requirements for strategic success and use this book as a handy tool.

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Strategy Canvas Template

Strategy Canvas Template

Plot the performance of your value proposition against competitors or against potential substitutes to develop new strategies.

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