Customer Persona

A customer persona is a fictional representation of a business’s ideal customer, based on data and research, to guide product development.

More Innovation Glossaries

Holistic Approach

A holistic approach integrates all aspects of a problem or system for comprehensive solutions and outcomes.

Innovation Program

An innovation program is a structured plan within an organization to foster new ideas, projects, and culture that drive business growth.

Tangible

Having physical form.

Top Customer Persona Resources

Customer Persona

Customer Persona

Understand a specific target group by designing a customer persona profile in order to address their needs appropriately.

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Persona

Persona

A persona is a crucial tool that designers use in order to stay grounded and empathize with users when designing products and services

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