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A customer persona is a fictional character that represents a specific target segment. Personas are built based on customer research and should help to understand customers better.
How to use this template
Go out and learn about your customers (e.g. with a design thinking approach). Cluster your findings and create customer personas from them.
A customer personal can include a lot of different information and the kind of information that is important also depends on your specific target group.
Some data you might want to include is some demographic data (e.g. age, gender, salary, education, job). While this might be relatively easy to find out, it is even more important to understand customers in terms of their behaviors (e.g. What do they like to do? How do they spend their time? How do they address specific issues?), their goals and also their pains.
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During the ideation stage try to stay lean, use the Lean Canvas to get your ideas down and use lean principles to test your hypothesis by getting out the building.
Virtue Ventures provides an excellent summary of the various types of business models that are summarized in the following table.