✅ Related keywords: radical innovation, drastic change, disruption
Innovation that changes the way that an industry or a market operates. This type of innovation can be highly profitable for the company that creates them, and devastating for their competition. An example of a disruptive innovation is the car that made horse carriages obsolete or also the internet, which changed many industries completely. The opposite of disruptive innovation is incremental innovation, which is a process of step-by-step improvement.
More innovation terms explained.
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