User Journey Map

A user journey map, also called customer journey map, is a visualization of a user's interactions with a company.

A user journey map, also called customer journey map, is a visualization of a user's interactions with a company. It thereby shows the different touchpoints between a company and a user and in which order the customer interacts with them. The whole relationship between the user and the organization is thus visualized across channels. In order to innovate it is key to understand the importance of different touchpoints to serve customer needs.

More Innovation Glossaries

Expansion

Expansion: A strategic growth phase where businesses scale operations, enter new markets, or diversify product lines for increased reach.

Dependency Technique

Dependency Technique: A strategic method to map and analyze interdependencies within systems to identify innovation opportunities.

Learning Culture

A learning culture is a workplace that actively promotes learning through various activities, courses, and resources. Aims to improve and progress.

Top User Journey Map Resources

Introduction to Design Thinking Methodology

Introduction to Design Thinking Methodology

Learn about the five-stage process of Design Thinking Methodology that teams use to solve complex problems by empathizing, defining, ideating, prototyping, and testing.

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Persona

Persona

A persona is a crucial tool that designers use in order to stay grounded and empathize with users when designing products and services

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