User Journey Map

A user journey map, also called customer journey map, is a visualization of a user's interactions with a company.

A user journey map, also called customer journey map, is a visualization of a user's interactions with a company. It thereby shows the different touchpoints between a company and a user and in which order the customer interacts with them. The whole relationship between the user and the organization is thus visualized across channels. In order to innovate it is key to understand the importance of different touchpoints to serve customer needs.

More Innovation Glossaries

Interdisciplinary

Interdisciplinary: integrating knowledge from different disciplines to advance understanding or solve complex problems.

Creative Destruction

Creative destruction is the process where new innovations disrupt and replace outdated industries or products, fueling economic progress.

Intrapreneurship

Intrapreneurship: The practice of fostering entrepreneurial behavior within an organization to drive innovation and business growth.

Top User Journey Map Resources

Introduction to Design Thinking Methodology

Learn about the five-stage process of Design Thinking Methodology that teams use to solve complex problems by empathizing, defining, ideating, prototyping, and testing.

View
Persona

Persona

A persona is a crucial tool that designers use in order to stay grounded and empathize with users when designing products and services

View